VOLUNTEERS from The Grand Pier in Weston-super-Mare showed care for their coastline by supporting the Great British Beach Clean Up.
The annual event, organised by the Marine Conservation Society, encourages communities to look after their coast.
Great Britain has plentiful stretches of beautiful coastline but it is being ruined by a rising tide of litter that is increasing year on year.
Litter not only damages the appearance of the UK coastline, it endangers the lives of marine wildlife, with hundreds of species accidentally eating or becoming entangled in litter.
To help reduce the problem the Great British Beach Clean Up, from September 18-21, asks volunteers to clean their beaches.
Grand Pier employees volunteered by staging their own beach clean on Weston’s main beach.
Paul Charalambous, Grand Pier General Manager, said: “Grand Pier staff wanted to contribute to help keep Weston-super-Mare beach clean, whilst offering input to this national and global survey.
“We all have a part to play in turning the tide on litter and all our volunteers were delighted to show their support.
“Litter is dangerous for people and marine wildlife and is also damaging to our tourism and fishing industries, therefore it is important we keep our beaches clean.”
A record breaking number of volunteers collected in the 2014 Beachwatch and recorded a whopping 273,747 pieces of litter.